Career Paths: Public Relations - Student's Pack (with Digibooks App)

Career Paths: Public Relations is a new educational resource for public relations industry professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking, and writing. Career Paths: Public Relations addresses topics including research methods, strategic planning, types of media, preparing releases, and communications ethics.

Included Features:

• A variety of realistic reading passages
• Career-specific dialogues
• 45 reading and listening comprehension checks
• Over 400 vocabulary terms and phrases
• Guided speaking and writing exercises
• Complete glossary of terms and phrases