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DigiPlus Takes the Stage at BETT UK 2025: A Breakthrough in AI-Powered Language Learning
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DigiPlus Takes the Stage at BETT UK 2025: A Breakthrough in AI-Powered Language Learning

This year, we had the incredible opportunity to showcase Express DigiPlus at BETT UK 2025, one of the most exciting global events in EdTech!

We couldn’t be prouder to see Jenny Dooley, President of Express Publishing, take the stage to share her insights on the future of AI-driven language learning. Alongside Itay Gissin, CEO of MagniLearn, they presented Express DigiPlus, our adaptive learning platform that integrates AI technology to create personalised and highly efficient English learning experiences.

Addressing the Challenges of Language Learning

During the panel, Jenny Dooley highlighted a long-standing challenge in language education: tracking student progress accurately.

"My main challenge was never having a clear picture of my students’ knowledge. Tracking student knowledge is difficult, as objectively analysing each student’s level is often extremely time-consuming. Moreover, students can develop aptitudes for different aspects of language at varying speeds. As a result, a classroom curriculum that tries to address all students often fails. A major factor that can help overcome these challenges is technology."

Traditional classroom settings often have difficulty catering to the diverse learning paces of students, making it hard for educators to deliver truly personalised instruction.

DigiPlus offers a solution by leveraging AI to provide detailed knowledge tracking and hyper-personalised learning paths. The system adapts dynamically to each student’s progress, ensuring that learning remains efficient, targeted, and tailored to individual needs.

The Power of Personalisation and AI Integration

One of the standout features of DigiPlus is its ability to generate lessons in real-time based on students’ proficiency levels. The AI engine behind DigiPlus analyses students’ strengths and weaknesses, allowing educators to monitor progress without additional workload.

"As you can see, it’s a wonderful tool not only for learners but also for teachers, who can instantly identify student progress, backed by performance data."

DigiPlus incorporates multiple elements to enhance learning outcomes, including listening and speaking exercises that assess pronunciation, fluency, and grammar. Additionally, reading comprehension tasks encourage students to engage with texts in meaningful ways, such as highlighting key information—a crucial skill for academic success. The system also includes automated quiz generation, reducing the administrative burden on teachers while providing learners with tangible progress markers.


Motivating Students Through Gamification

Beyond its core learning functionalities, DigiPlus integrates a gamification element to keep students engaged. By allowing learners to compare their progress with classmates, the tool fosters motivation and a sense of achievement.

"My personal favourite feature is the gamification element, where students can track their status compared to the rest of the class."

Meanwhile, educators benefit from real-time insights into classroom-wide strengths and weaknesses, helping them fine-tune their teaching strategies. 

A Future of Inclusive, Data-Driven Learning

DigiPlus represents a major leap forward in the field of AI-assisted education, combining adaptive learning principles with real-time data analysis. With English proficiency becoming more critical than ever, tools like DigiPlus ensure that students receive the personalised attention they need to evolve into competent language users.

As the BETT conference showcased, the future of education is increasingly digital—and DigiPlus is at the forefront of this transformation. By harnessing the power of AI, Express Publishing continues to redefine how English is taught, ensuring that no learner is left behind.

Discover Express DigiPlus today!

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